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Single Family ResidenceResidential
$295,242
TopHap EstimateOur estimate of what this home would sell for today, based on nearby sales, the home's size and features, and local price trends. It is a starting point, not an appraisal.· confidence 88How well the pricing models agreed with each other on this home. Higher means the estimate rests on stronger, more consistent data.· as of Aug 30, 2026

W12728 720TH AVE

RIVER FALLS, WI 54022
0
Baths
2.48 ac
Lot SizeThe size of the land the home sits on, from county records.

Valuation

$295K
$259K low$331K high

Tax & Assessment

Property TaxThe property tax billed for this tax year. It usually pays for schools, roads, and local services.$4,385 (2023)
Assessed ValueThe value the county assigns to this home to calculate property tax. It is often lower than what the home would sell for.$230,000 (2023)
Assessed LandThe share of the county's assessed value that comes from the land itself, not the buildings.$79,700
Assessed ImprovementsThe share of the county's assessed value that comes from the buildings and other structures on the land.$150,300
Previous AssessedThe county's assessed value from the year before, useful for seeing how the assessment changed.$230,000
Assessor Market ValueThe county assessor's own opinion of market value. It is separate from our estimate and updates on the county's schedule.$233,656

Property Facts

Property TypeThe broad category the county puts this property in, such as residential or commercial.Single Family Residence
CountyPierce
Lot (acres)The size of the land the home sits on, from county records.2.48
HeatingThe type of heating system in the home.None
PoolWhether the property has a pool, and what kind, such as in-ground.No

Transaction History(1)

Sales and refinances filed with the county for this home. Not every transfer is a normal sale, so check the type before comparing prices.

Assigned SchoolsThe public schools this address is zoned for. Boundaries change, so confirm with the district before you count on it.

H
Prescott High SchoolB+
High · Grades 9–12 · 2.9 mi
E
Malone Elementary SchoolA
Elementary · Grades PK–5 · 3.4 mi
M
Prescott Middle SchoolA
Middle · Grades 6–8 · 3.8 mi

District: Prescott School District

Neighborhood · ZIP 54022These are comparison scores, not percentages. 100 equals the national average, so 150 means about 50% above average.

CrimeLocal crime compared with the rest of the country, where 100 is average. It reflects things like population density, income, and how crime gets reported.104
Air pollutionOverall air pollution compared with the rest of the country, where 100 is average. Lower is cleaner.84
EarthquakeEarthquake risk and likely building damage compared with the rest of the country, where 100 is average. Scores can run far above 100.7

Index scale: 100 = US average (tick). Lower is better.

Homes occupiedThe share of homes here that someone lives in. The rest sit empty, including vacation and for-sale homes.96%
Bachelor's or higherThe share of adults 25 and older whose highest degree is a bachelor's degree.34%
Poverty rateThe share of people whose household income falls below the federal poverty line, which varies by family size.12%
UnemploymentThe share of men 16 and older who are out of work and actively looking. Only men are counted in this figure.1.0%
PopulationHow many people live in this area.25,423
DensityPeople per square mile. Higher numbers mean a more crowded, urban area.186 / mi²
Median incomeThe middle household income here — half of households earn more, half earn less.$93,602
Average incomeThe average household income. It runs higher than the median when a few high earners pull it up.$112,867
Average tempThe average temperature here across a full year.44°F
Annual precipHow much rain and melted snow falls here in a typical year.32 in
SunshineThe share of daylight hours that get direct sun in a typical year, counting cloud cover.54%

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Data by ATTOM. Valuations are automated estimates, not appraisals. Photos from Google Street View and may not depict the current property state.

How this home compares

W12728 720th Ave measured against every home in its neighborhood, its ZIP code and its county, using county assessor records refreshed nightly. A home can stand out in one of those areas and look ordinary in another, because each one holds a different mix of homes.

What homes are worth in River Falls 54022

Each bar is how many homes fall in that price range. The marker is this home.

This home
$136K$713K

This home is worth more than 51% of homes in River Falls 54022.

How it measures up in River Falls 54022

The dot is this home. The mark in the middle is the typical home in River Falls 54022.

Estimated value$295,242
CheaperTypical $293,888Pricier

Pricier than 51% of homes nearby

Lot size2.48 ac
SmallerTypical 1.31 acBigger

Bigger than 60% of homes nearby

How W12728 720th Ave ranks against every home in each area.
MeasureThis homeRiver Falls 54022Pierce County
Estimated valuepricier than$295,24251% of homes61% of homes
Lot sizebigger than2.48 ac60% of homes46% of homes

About W12728 720th Ave

How much is W12728 720th Ave, River Falls, WI worth?

The TopHap Estimate for W12728 720th Ave, River Falls, WI is $295,242 as of Aug 30, 2026. The likely range is $259,047 to $331,437. The estimate is modelled from recorded sales, assessments and the property's own characteristics — it is not an appraisal.

What schools serve W12728 720th Ave, River Falls, WI?

W12728 720th Ave, River Falls, WI is assigned to Prescott High School (high), rated B+; Malone Elementary School (elementary), rated A; Prescott Middle School (middle), rated A. All sit in Prescott School District. Attendance boundaries change — confirm with the district before relying on an assignment.

How does W12728 720th Ave, River Falls, WI compare to other homes in River Falls 54022?

Among the 6,766 homes in River Falls 54022, it is worth more than 51% of them ($295,242 against a typical $293,888) and its lot is bigger than 60% of them (2.48 ac against a typical 1.31 ac). Measured against all of Pierce County, it is worth more than 61% of homes there. These shares are recounted nightly from the full county assessor record for each area, not from active listings.

What are the property taxes on W12728 720th Ave, River Falls, WI?

The 2023 property tax bill for W12728 720th Ave, River Falls, WI was $4,385. The county assessed it at $230,000.

More homes on W12728 720th Ave

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More homes in River Falls 54022

Assigned schools

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