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Market Analytics

Market Analytics
Dennis Khvostionov

Dennis Khvostionov

In this video we’re going to discuss the Market Analytics Map Layers category. 

This layer helps you become familiar with the market dynamics of any region. 

Our Sold vs List layer helps you understand in which areas the homes sell for over the asking price. Homes that sell for right around the asking list price and locations that sell under. 

The Days On Market layer gives you insight into how long homes typically take to sell in any given region. When transacting in a hot area and you need to prove to your buyer that there is buyer urgency. Also very helpful to set expectations with your sellers on how long their home will take to sell. 

Our Ownership Time layer shows you how long the current owner of each property has owned their home.

Our Owner-Occupied layer lets you identify which homes are owner occupied and which are not. This is useful for many reasons. The most popular being the ability to view homes that are not owner occupied. This information can help identify which homes can be farmed or identified as leads to reach out too.

The Last Sale Price and Last Sale Price per Square Foot layers

These layers give you a quick snapshot into the market sale price and price per sq.ft. dynamics of any region. 

The Turnover layer allows you to identify areas with a higher turnover vs ones with a lower number. This is helpful to understand for a number of reasons, most popular being the identification of a farm location. I personally like to understand how many homes are expected to come to market in any neighborhood. If your buyers miss out on one, will there be another 1, 2, 3 or more coming in the coming months or  remainder of the year. 

Dennis Khvostionov

Dennis Khvostionov